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This policy governs processing (including collection, use, transfer, storage and deletion) by Blue Hors of personal information (any information that may be used to identify a physical person ("personal data")) about natural persons, which are either consumers of Blue Hors products or services, or representatives of our cooperation partners.
This policy applies to our processing of personal data collected through any means, actively as well as passively, online as well as offline, from persons located anywhere in the world. Any question regarding our processing of personal data may be directed to:

Blue Hors Care
Tørskindvej 70
DK-7183 Randbøl, Denmark
Tel.:+45 76413614
E-mail: Support@bluehors.dk

General principles

Generally, Blue Hors will be guided by the following principles when processing personal data:

1. We will only collect personal data for specific and specified purposes;
2. We will not collect personal data beyond what is necessary to accomplish those purposes;
3. We will not use personal data for purposes other than that for which the data was collected, except as stated herein, or with prior consent;
4. We will not transfer personal data to third parties or across borders, except as stated herein, or with prior consent;
5. We will seek to verify and/or update personal data periodically, and we will accept requests for amendments of personal data;
6. We will apply high technical standards to make our processing of personal data secure;
7. Except when stated herein, we will not store personal data in identifiable form longer than is necessary to accomplish its purpose, or as is required by law.

As a general principle, we process personal data in order to facilitate or improve Blue Hors’ offerings and services to you. We do purchase supplementary data from public sources to complement our data bases.
Transfer of personal data to third parties and/or other countries

We do not sell personal data to, or share personal data with, third parties for their own, independent use, except if you allow us to do so.
We do share personal data with third party vendors when it is necessary to provide services that we don’t perform ourselves, e.g. shipping of Blue Hors Care products, mailing of Blue Hors catalogues, etc. We also use third party data hosting companies to store personal data collected by us in their servers, and to do data validation checks for us.
We will disclose personal data when legally obligated to do so, or for law enforcement purposes.
Blue Hors webshop

When you use our Blue Hors webshop service online (e.g. ordering online via www.bluehorscare.com), we will process transaction-related personal data, such as your first and last name, mailing and shipping address, phone number, email address, credit card or other payment information. We will also process information about your purchases with us.
We will use such personal data to process and deliver your order, to provide notification of order status, and to update your profile periodically to ensure that we have the most accurate personal data available. We will also use said personal data to analyze customer behavior and to customize our Blue Hors webshop communication with you, if applicable. In this respect, we may transfer tracking information about your use of our sites to external service providers, which will help us optimize your browsing experience. Optimization services will be performed under a written contract between us and any service provider.
If you opt-in, we will send you Blue Hors promotional and marketing emails. These may be targeted to you based on your purchase history or online browsing behaviour.

We use cookies on our websites. Cookies are small data files that your browser places on your computer or device. A cookie itself does not contain or collect information. However, when it is read by a server via a web browser it can help a website deliver a more user-friendly service – for example, remembering previous purchases or account details.

We use cookies in order to remember your choices, to give you a better user experience by improving our web sites and for providing content more accurately suited to your needs.
Some cookies last until you close your browser, others are stored for longer. Our maximum cookie age is 2 years.

We use Google Analytics as suppliers for some of our functions. You can read more about Google Analytics http://www.google.dk/intl/en_ALL/analytics/index.html
Most browsers automatically accept cookies. You can prevent cookies from being stored on your computer or device by setting your browser to not accept cookies. Some browsers provide a mode where cookies are always deleted after a visit. This is called InPrivate in Internet Explorer version 8 and newer; Incognito in Google Chrome version 10 and newer; Private Browsing in Firefox version 3.5 and newer; Private Browsing in Safari version 2 and newer and Private Browsing in Opera version 10.5 and newer.
The exact instructions for this can be found in the manual for your browser. You can delete cookies on your computer or device at any time. If you choose not to accept cookies at all, you can still visit our website, however we cannot guarantee an optimum experience without cookies.
Review and update of personal data

You can always contact us to review and update personal data we may have stored about you. Please note that prior to accessing and making changes to your account, we must verify your identity properly. It may take up to 10 business days before changes take effect.
Data security

All external transmissions of personal data facilitated by us are protected by encryption.
All data storage, at Blue Hors operated computer facilities as well as at business partner facilities, will be subject to written contracts.
Generally, processing of personal data will take place in accordance with applicable legislation and best practices concerning data security.
Credit card information is directed to one or more approved and certified service provider(s), and will not be stored by us for longer than it takes to process the data.
Handling of personal data is controlled by documented policies and procedures, including strict physical and logical access control, security back-up, failover, anti-malware protection, monitoring and vulnerability detection mechanisms.

Blue Hors may need to change its data processing policy from time to time to keep up with the ways in which we process personal data. If policy changes are made, which would materially and adversely affect the privacy of individuals to whom this policy applies, we will endeavor to give notice of such changes to all individuals concerned.